Creating patient information is a simple side gig for your marketing team?
I beg to differ.

Surgeons, C-suite execs, nurses, or pharmacists share communication-relevant traits like training, jargon and context.
Patients, however, can span a wide range of ages, education levels and backgrounds. 

What they do share is the universal currency of health decisions: fear and hope.

What does it mean for your patient information?

𝗘𝗱𝘂𝗰𝗮𝘁𝗲, 𝗱𝗼𝗻'𝘁 𝗮𝗹𝗶𝗲𝗻𝗮𝘁𝗲
Patients don’t need glossy photos of robots that looks like Wall-E minus the cute eyes, or surgery, or fancy AI imagery. 
They don’t improve understanding and risk alarming or alienating patients. 

𝗖𝗹𝗮𝗿𝗶𝘁𝘆 𝗼𝘃𝗲𝗿 𝗰𝗼𝗺𝗽𝗹𝗲𝘅𝗶𝘁𝘆
Patients don’t care about the bells and whistles of your products. 
They want answers: 
Will this shrink my scar? 
Stop my knee pain? 

𝗦𝗶𝗺𝗽𝗹𝗶𝗰𝗶𝘁𝘆 𝗼𝘃𝗲𝗿 𝗰𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲𝗻𝗲𝘀𝘀
Independent, non-corporate information sources will always win the trust war. 
You won’t out-Wikipedia them, so stop trying. 
Instead, distill what only you offer and say it in plain language.

𝗕𝗿𝗲𝘃𝗶𝘁𝘆 𝗯𝗲𝗮𝘁𝘀 𝗯𝗼𝗿𝗲𝗱𝗼𝗺
If your device is small (= less scary or uncomfortable) or is extra easy to apply, say it up front. 
Don’t tuck it in paragraph three.

What works? 
Infographics mapping out the key steps. 
Short, simple animations or patient testimonials showing the product in use. 
Microlearning modules and accessible formats.
Simple language, zeroing in on “what to expect” and “what to avoid.”

At Skill Boxx, we interrogate every assumption: 
Will this land with a 70-year-old who’s never set foot on LinkedIn? 
Will this graphic soothe their anxiety or spike it?
If it fails, it’s cut.

Ready for expert-crafted clarity? Let’s talk.