Whenever I’m back in Germany, these things stand out to me:
1️⃣ The food.
2️⃣ The national obsession with directing life through signs.

You might be able to roughly guess where in Germany I’ve been these last few days just by looking at the food.

And the signs? Everywhere.

Only now - living abroad - do I notice the dense forest of traffic and prohibitive signs and wonder: 
Do we love rules so much that we need to display them everywhere?
Or do we hate them, and that’s why we need constant reminders?

Like this sign on the door of the ladies’:

“𝗕𝗶𝘁𝘁𝗲 𝗲𝗶𝗻𝘇𝗲𝗹𝗻 𝗲𝗶𝗻𝘁𝗿𝗲𝘁𝗲𝗻.”
(“Please enter individually.”)

My brain instantly goes: Why?
Is there only one stall?
Is it a remnant from Covid times?
And - do ladies actually walk in individually just because the sign says so?

While concise the message lacks clarity. 
And German signs are already as direct as it gets.

”Do this. Don’t do that." Exclamation mark.

“𝗧𝗼𝗿𝗲 𝘀𝗶𝗻𝗱 𝗴𝗲𝘀𝗰𝗵𝗹𝗼𝘀𝘀𝗲𝗻 𝘇𝘂 𝗵𝗮𝗹𝘁𝗲𝗻! 𝗪𝗶𝗹𝗱𝘀𝗰𝗵𝘄𝗲𝗶𝗻𝗲!”
(“Gates are to be kept closed! Wild boars!”)

If your message is important, don't leave room for interpretation. It could be a sign, an internal communication, a LinkedIn post or instructions. If people don’t understand you or instinctively feel that what you’re saying doesn’t make sense they won't buy it.

Communication clarity is a skill.

And I can help you master it - in German too.