I tried. Just look at Gandalf - magical.

But the story bored me because too much of it felt like a travel log: we walked here, saw nice trees, met someone there, sang a song together, left as friends. 
(I apologise, Tolkien fans.)

Reading Charlie Litchfield’s excellent posts on events lately got me thinking: so much post-event communication, especially in MedTech and related fields, still reads this way.

Like Bilbo Baggins’ 𝘛𝘩𝘦𝘳𝘦 𝘢𝘯𝘥 𝘉𝘢𝘤𝘬 𝘈𝘨𝘢𝘪𝘯.

The formula:

“On Sept X, 300 people gathered…”
“This person spoke, then that panel happened…”
“Everyone clapped, shook hands, and it was a great success.”

The end.

Unless you were there (and want to spot yourself in a photo), why would you care?

Isn't the goal to make people regret missing it and eager to sign up next time? Then the content must change.

Tell us:
What did people actually learn?
What debates lit up the room?
What insights are worth sharing beyond the hall?

Give us opinions. Give us quotes. Give us video snippets. Give us the one takeaway no one could stop talking about.

Because “everyone clapped and went home happy” isn’t communication, it's the equivalent of "𝘐 𝘸𝘢𝘴 𝘩𝘦𝘳𝘦" spraypainted on a wall.

If you want post-event communication that engages, don't be Bilbo.
Don’t give us 𝘛𝘩𝘦𝘳𝘦 𝘢𝘯𝘥 𝘉𝘢𝘤𝘬 𝘈𝘨𝘢𝘪𝘯.
Give us something that takes us forward.

PS: We can help 😉 

𝘐𝘮𝘢𝘨𝘦 𝘤𝘳𝘦𝘥𝘪𝘵: 𝘎𝘢𝘯𝘥𝘢𝘭𝘧 𝘵𝘩𝘦 𝘎𝘳𝘦𝘺 𝘣𝘺 𝘑𝘰𝘩𝘯 𝘏𝘰𝘸𝘦